Real artists, real growth
I've had the privilege of coaching a wide range of creatives — from photographers and illustrators to studios and designers. Below, find the ones closest to your own craft, and read how our work together made a difference.
Visual & audiovisual
For photographers, filmmakers, videographers and visual artists I've helped find focus and grow their practice.
Emma Veulemans
visual artist
Read how Emma structured her ambitions, launched her website, and secured her first solo exhibition — while expecting her first child.
Michelle Braspennincx make-up artist
Read how Michelle refined her identity and mindset — from 'another make-up artist' to on her way to becoming Belgium's best.
Bieke Buckinx
painter
Read how Bieke, a full-time painter since 2020, gained an objective sounding board — and the occasional kick in the ass — to make bolder decisions and reach the next level in her career.
Hanne Fransen fashion photographer & visual artist
Read how Hanne dropped the '(fashion)' from her title, built the structure to match her ambition, and made it all the way to Paris Fashion Week.
Ivo Maes
cinematographer
Read how Ivo went from following the work that came to him, to confidently steering his career in his own direction.
Jakob Hallaert photographer
Read how Jakob overhauled his pricing, sharpened his brand, and became more assertive about his worth."
Axelle Rose Zwartjes
visual artist
Read how Axelle turned self-doubt into her signature style and launched Stickaround along the way.
Eva Lynen
visual artist & illustrator
Read how Eva brought structure to her workday, found the clients who truly fit her work, and grew into a stronger, more confident entrepreneur.
Gertjan Van Vooren
videographer
Read how Gertjan let go of the small clients holding him back, focused his profile on video, and started thinking in a bigger, bolder direction.
Ruben Boidin
videographer
Photographer, videographer, podcast maker, musician — Ruben wore every hat at once. We turned that chaos into a clear vision, a real strategy, and finally, some breathing room
Robbrecht Desmet documentary maker & photographer
Robbrecht wanted to shift toward freelance photography without losing his documentary edge. Together we mapped his dream clients and sharpened his negotiation skills for the long game.
Liesbet Aerts copywriter
A Belgian copywriter, a fresh start in Amsterdam, and one big question: how do you sell yourself in a market that doesn't know you yet? Liesbet found her answer — and a lot more self-confidence along the way
Karel Saelaert
photographer
Karel had 1001 ideas and one big question: where do I even start? Together we turned creative chaos into a plan and a sold-out exhibition weekend.
Digital & print media
For creatives working in digital, print, and pattern design, building a business that's truly theirs.
Fiona Oikonomidou pattern maker
Read how Fiona turned years of quiet research into her first collection and her first market stall.
Sara Minoodt
print maker
After three years on the side, Sara went full-time with her own studio — and learned to work on her business, not just for her clients.
Stefanie Verhoeyen graphic & motion designer
From a dream of balancing service and product work to a live webshop in 4 months — Stefanie learned to price with confidence and stopped letting self-doubt slow her down.
Coralie Legrand, motion & graphic designer
Read how Coralie built a planning system rooted in who she is — and gained the confidence to set clear limits with clients.
Maarten Peeters motion designer
Read how Maarten, an introvert by nature, took the leap to full-time freelance — networking, cold-emailing, and picking up the phone more than he ever thought he could.
Product Design
For product designers, I've helped sharpen their direction and their offer.
Ruth Trioen fashion entrepreneur (Johny)
Read how Ruth found her own story and grew Johny into a brand with genuine credibility in fashion.
Nicole
interior architect & product designer
The first interior architect I ever coached, Nicole turned quiet self-belief into real client confidence — and finally put a future-proof plan behind her vision.
Vera Roggli textile designer (in Genoa)
Read how Vera clarified her 5-year goals and what her studio truly stands for.
Jana Uzoeghelu chef
Jana's genre-bending menus were art on a plate, but Covid forced her to rethink everything. What she needed most wasn't a new concept — it was the confidence to believe in the one she already had.
Gwen Dubois
interior architect & activist
Read how Gwen turned a social mission into a clear niche, brand, and strategy for tangible, purpose-driven projects.
Maité Denolf product designer
Between a full-time job, a move to Oostende, and Milan Design Week on the horizon, Maité built her own studio, her own schedule, and finally made her own work the priority.
Céline Lambrechts
textile designer
Read how Céline rebuilt her pricing, her client process, and her confidence — without losing the slow craft at the heart of her work.
Creative agencies & studios
For small studios and agencies I've helped find structure, direction, and confidence — together.
Pieter Boels
typo/graphic artist & designer
Read how Pieter woke up the CEO in himself — building structure, self-promotion, and a business that finally matched his diverse talents.
Robin Dams
videographer
Read how Robin launched DUSK Video Productions and found a clear compass for every decision along the way.
Felix Ysbaer
vJ, graphic designer, illustrator & motion/video
Multifaceted, ambitious, and pulled in five directions at once — Felix learned that focus doesn't mean choosing one thing, it means knowing what can wait
Hadewych Moriau
zwerm studio
Hadewych had a studio to run and a team to build. From hiring her first project manager to finally daring to charge what she's worth, she learned to lead Zwerm Studio instead of just surviving it.
Elissa Verjans
Ella vive bv
Elissa thought she needed more networking events. What she actually needed was clarity — on her image, her pricing, and her worth. Now her studio reads as professional as it always felt.
Kristof Beversluys
studio KriKri
Kristof wanted to sell his skills as a product, not just a service. From finding the right production partners to selling 30 of his first 3 products, he built the plan — and the daily habits — to make it happen.