Robin Dams
Videographer

Robin (@robin.dams), is a videographer who faced challenges like making decisions, breaking through perceived ceilings, and negotiating prices. Looking for structure and guidance, he wanted an objective perspective and strategies to refine his offerings.⁣

Inspired by the "Blue Hour" between sunset and nightfall, Robin envisioned a new video production company called DUSK that aimed to capture emotional and inspiring moments in his videos. Doubts hindered progress, which led to our trajectory together.

We started with a summary of our vision, outlining core values, purpose, and brand promises. Strategic priorities were then set to align with Robin's corporate vision.

The launch of DUSK (@dusk.videoproductions) required careful planning due to other (international) video commitments. We also restructured the sales approach to emphasise DUSK more than his personal brand.

Analysing dream customers revealed the discovery of a holiday fair, which provided a perfect platform to introduce DUSK to a wider audience. Focused on only outdoor and travel video productions, Robin had to turn down certain projects, which reinforced his commitment to the new brand.

Robin shifted from a self-centered approach to embodying DUSK's values. He found a compass for making decisions within his niche, saying, "There is now a clear benchmark which I can weigh my choices, which also provides peace of mind. I am now working towards a concrete goal with a plan of action.".

DUSK evolved from a solo venture to a team-based approach. Intermediate steps were introduced, allowing Robin to gradually transition from working with a team to a collective action.

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