Elissa
Illustrator & motion designer

In her evaluation, Elissa wrote, "I came in thinking that Katrijn was going to send me to many events to network, but honestly, this wasn't what I needed. We worked together to identify what was missing and how to address it. This insight was something I didn't have before."​​​​​​​​​

Elissa (@ellavive.art) was looking for some extra help, while planning a comeback for her business. After a quick Google search she found me 😇!

During our collaboration, Elissa identified several areas for improvement, including finding her own clients, increasing social media engagement, networking, and having more time to work on her passion projects, such as creating animated films.

We worked on improving Elissa's image, determining how she wants to be perceived and how to present her expertise to the world. Her studio style is clean, playful, minimalist, and predominantly black, reflecting her straightforward approach.

We analysed her current client base and developed a strategy to attract new clients. While we didn't pinpoint a specific target audience during our collaboration, as Elissa wants to explore this further herself.

Elissa noticed that she feels much more confident which reflects in her work, social media content, and pricing. People now respect her expertise more, and her studio is perceived as more professional.
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