Shitika Agrawal
Jewellery & eyewear Designer

To celebrate my 4th business anniversary, I gave away a free coaching journey. The winner: Shitika, a jewellery and eyewear designer based in Oslo, whose pieces are futuristic, industrial and modern. She came to coaching with three clear goals: build consistent sales, reduce overwhelm, and find her audience. Here’s how we made it happen:

Finding her audience
Instead of guessing who her work was for, we researched where her ideal clients actually spend their time, online and offline. That gave her a clear picture of where to show up and where her energy would pay off.

From overthinking to action
A lot of Shitika’s energy went into thinking rather than doing. We worked on mindset shifts that helped her quiet the overthinking, make decisions with more ease, and take the overwhelm down a notch.

Building a network in a new city
Shitika isn’t originally from Oslo, which made building a professional network an extra challenge. We explored networking strategies that fit her personality and helped her connect with the right people in the local fashion and design scene.

Breaking through in a competitive field
Jewellery and eyewear is a crowded market. Our strategy rested on three pillars: collaborating with influencers and stylists, building a stronger online presence, and approaching local shops as points of sale.

Results
During the coaching journey, Shitika’s pieces were featured on Not Just A Label, an online platform for independent designers based in LA and London. She showcased her work at Oslo Runway and built a growing network of industry contacts.

Why this giveaway
I chose Shitika because I saw her potential, because her journey was a genuine challenge for me as a coach, and because it was an opportunity to expand my own network beyond Belgium. I enjoyed this sponsored coaching journey so much that I’d love to do it again. Curious about the next one? Follow along on Instagram.

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