Vera Roggli
Textile designer based in Genoa

Vera (@ve_ro_studio) had built something special. Her studio was all about craftsmanship, sustainability, and collaboration. But behind the scenes, things felt scattered. Expanding her business in a new country meant adapting to a different market, a different way of working, and new cultural expectations. She was balancing too many projects, constantly adjusting to others’ needs, and struggling to bring structure to her creative work. She knew something had to change—not her creativity, but the way she ran her business.

So, we got to work.

More focus, less chaos
We mapped out a weekly structure that gave equal space to commissioned projects, personal work, and teaching—ensuring she had a rhythm that worked not just creatively, but also in her new country. She started planning ahead, managing her workload more intentionally, and setting clearer boundaries with clients.

Owning her expertise
Transitioning from fashion to more interior design projects wasn’t just about switching industries; it was about establishing herself in a whole new market.

Making money with clarity
Vera wanted to make her business financially sustainable without losing sight of her artistic vision. We built a pricing model that reflected her expertise, outlined a five-year plan, and worked on shifting her mindset from “just making it work” to long-term financial stability in an unfamiliar business landscape.

What’s next?
She’s developing a textile line for 2026. Instead of chasing opportunities, she’s now creating them on her own terms. Proving that expanding to a new country doesn’t mean starting over, but rather growing in new directions.

Main takeaway? Structure doesn’t limit creativity; it gives it room to grow. Book your free intro talk here.