Axelle Rose Zwartjes
Visual artist
Axelle Rose's (@axellerosezwartjes) dream was to build a career as a full-time illustrator, from designing children's books to collaborating with big brands & companies. But paralysing self-doubt held her back. She sought help in three crucial areas:
Crafting a compelling sales method that matched her unique style and strengths.
Revamping her brand image and website to match her artistic essence.
Developing effective budgeting and future planning skills.
We started with the practical: crafting a sales pitch built on what actually made her work hers — fashion, colour, subtlety, humour, feel-good vibes. We turned self-doubt from a blocker into a healthy check, and with two young kids and a home-based business, gave her days real structure. One of her side-ideas, personalised name stickers for her own children, grew into Sticky Story — a real product with a real sales strategy.
But the deeper work came later. "I hardly ever draw," Axelle said in our last session. She didn't know which artist she was, or what she wanted to make. I didn't answer that for her — I just noticed what she kept circling back to: feeling, nostalgia, the landscapes from before she had kids. It was already there. So we started small: sketches from old travel photos, pinned on the wall, no pressure to perform. One day a week, until September.
Two years later, I stood in the room at her first solo exhibition. Every wall was full of the world she once wasn't sure she was allowed to make.
Are you ready to embark on your transformative journey like Axelle Rose? 😁
Book your free intro talk.