This month one of my clients talks about a shift he finds himself in.

Meet Kristof from studio kri kri.
He is an amazing illustrator.

Really, just check his website & follow him on Instagram 😉.

Over the past years and up until this day, Kristof is mainly illustrating for a variety of clients. Which is on the one hand great. But it does come with a lot of work pressure and long working hours.

That is why Kristof wants to make a shift in his sources of income. Ideally, he would like a larger part of his income to be product-based, instead of service-based - in order to create more freedom and space.

Very specific: he wants to fill his webshop with illustrated T-shirts and boost the webshop sales.
To make sure he gets done every little action, subaction to create and promote the T-shirts, I come in as a professional ass-kicker.

Have a look at what Kristof has to say about this.