After I sent out my newsletter last month — the one with the title ‘Don’t blame yourself. Know yourself.’ — I got a bunch of mails back. To thank me for the insights & the inspiration. Some said: these words came just in time, they were exactly what I needed to hear today.

And then I realised how awesome it is to be able to inspire and motivate. Just by sharing knowledge and insights.

But I also realised that my newsletter — like many of the projects I’m running — is the work of a team. By partnering up with a copywriter and a designer, who can catch my ideas and translate them into a product with a very Katrijn-ish vibe, I am able to touch people even deeper. Month after month.

In other words: by creating a team around this newsletter, my words and the look & feel of my business are lifted to the next level. Working with them, makes my business stronger.

The insight I want to share by saying all this, is: if you’ve got a project in mind. But if you’re not able to execute it the way you want (due to lack of time or skills), hire help! Ask an expert.

Three things about surrounding yourself with a team:

Team up with people with whom you feel a connection, a synergy. They have to ‘get’ your vision and who you are as a creative / business owner.
Make sure they don’t just execute what you’re saying, but that there’s a clear exchange of ideas and skills. This is the way to lift a product to a higher level.
Don’t give up if a collab doesn’t work out. The next one probably will. And you learn a lot from it.

Teaming up enriches your life as a business owner. And a rich life always sounds good, no?

Shout out to the team!

P.S.: I'm looking forward to expanding my team in the future 🙂.